Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP.
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Google AdWords Keyword Planner is a keyword research tool that allows you to find the right keywords to target for display ads, search ads, video ads, and app ads. AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
What is Google AdWords? This infographic shows how the AdWords bidding auction works from top to bottom.
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